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基本信息
教研室: 电子商务教研室 职称:讲师
研究方向:网络消费者行为、大数据分析 邮箱:191521210@qq.com
教育背景
博士,管理学,东国大学(韩国),2017.03
硕士,管理学,东国大学(韩国),2012.03
学士,工学,北京航空航天大学,2008.07
工作经历
2017.04~ 至今,湖南人文科技学院商学院电子商务专业、讲师
2015.08~ 2016.08,东国大学(韩国)情报经营专业、外国人特聘讲师
2014.03~ 2014.12,东国大学(韩国)情报经营专业、外来讲师
讲授课程
管理信息系统、统计学、客户关系管理、电子商务网站设计与网页制作、Web程序设计
学术成果
发表学术论文10余篇,被邀作国际学术会议英文报告3个。代表性作品有:
论文:
1.Luo,W.-Y., Shao, J., and Lee, Y.-C., "An Empirical Study on User's ContinuanceIntention Towards Mobile IM Service in China", InformationSystems Review, Vol. 15, No. 2, 2013, pp. 91-110.
2.Luo,W.-Y., and Lee, Y.-C., "What are the Individual's Real Cares to SwitchPersonal Cloud Services?", The Journal of Information Systems, Vol. 23,No. 2, 2014, pp. 109-137.
3.Luo,W.-Y., and Lee, Y.-C., "Examining Customer's Continuance Intention TowardsMobile IM Service from the Perspectives of Interaction and NetworkExternalities", Information Journal, Vol. 18, No. 1, 2015, pp. 51-62.
4.Luo,W.-Y., and Lee, Y.-C., "An Empirical Study on Customer's Intention to PlaySocial Network Game in China", InformationJournal, Vol. 18, No. 1, 2015, pp. 139-148.
5.Luo,W.-Y., and Lee, Y.-C., "Examining the Loyalty of MMOG players: AComparative Study between Casual and Core Players", The Journal ofInternet Electronic Commerce Research, Vol. 18, No. 5, 2018, pp. 139-165.
课题:
1.主持:湖南省教育厅优秀青年项目(18B451),《行为经济学视域下大学生网络非理性消费行为理论与实证研究》(在研);